nook nook

Brief Overview

Nook Nook is a furniture company that designs and manufactures high quality, sustainable furniture. The range is contemporary designed furniture made for modern homes. Our image will represent a quirky but designer edge.

What we do like
We like old fashion type writer keys and classic ‘newspaper-style’ text. The logo may be printed on waxy brown paper or fabric to represent a hand-crafted element and the use of low impact materials. We do not want to use green in the logo; it is too obvious a reference to the ‘green’ element of our business’s attitude and marketing angle.

We understand that the name/logo is an image and not necessarily read left to right. We love the fact we have four O’s in the name and K could be a versatile and ‘fun’ letter to work with. We would like to have our tag line ‘Furniture made for your environment’ included with the logo however, this is not essential.

What we don’t like
We don’t like cartoon style logos, sporting style logos or common text fonts. We do not want the logo to be too corporate or conservative (once again, think quirky) and furniture images are of very low importance to us.

Brand Name

'Nook Nook' - Furniture made for your environment

Target Audience

Our target audience are design and environmentally conscious home owners, often apartments, warehouses and houses that have been architecturally designed. Our audience is fashion influenced, and brand conscience. We are also appealing to the corporate market, such as building developers.

Requirements

Key colour: blue (PMS 299U). We would like emphasis placed on this fresh blue. It can work back with black, white and maybe another colour if it fits in with your design.
Quirky but edgy, sharp, bold.