Wednesday, October 14, 2009

L'O de Claubin bottled water



Brief Overview

- We have a restaurant up in the swiss mountain, and we make traditionnal swiss food (cheese raclette, fondue...). We have soon a new water to sell only in our restaurant, it will be sold in glass bottles of 35, 50 and 100 cl.

Brand Name
L'O de Claubin
Target Audience

Our market is all people who like walking in the mountain, and who like skiing in winter too. People who leave in Switerland or abroad. People who have enought money to have holidays in the swiss mountains.

Requirements

The logo will be used on a transparent glass bottle of 3 different capacities, is 35cl, 50cl and 1litre.

The bottle will contain a none sparkling mineral water coming from a mountain spring in Switzerland, where the air is fresh and pure.

The bottle will be solded in a restaurant called « Claubim », located near a well knowned ski resort. The restaurant is a chalet in old wood, on ski runs (winter) and surrounded with mountains and fir trees.

CONTENTS :
- The logo will have to contain all the following words : "L’O de Claubim", wich means « The water of Claubin », water should normally be written « eau » in french, but we find it nice to change in « o ».
- The font to use has to be easily readable.
- The logo can contain mountains, fir trees (our wish) and a water spring or brook (but not absolutely necessary).
- No other text to put

STYLE :
sober and must represent the place where the restaurant is. Idea of purity, freshness.

SIZE :
free, but must be thought for a printing on a bottle (screen printing)

COLOR :
1 color, white or black (white may be better, fresher than black)
To simulate a background, you can put the logo on a grey background (or real bottle, but not necessary)

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